Community Articles by Date
May 2009
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PWT Stop 1 - Day 2: Fort Worth, TX
Oakley’s international riders dominate at the Pro Wakeboard Tour’s 1st stop in Fort Worth, Texas. Saturdays qualifying round was action packed and the Rolling O Lab was busy all day with media and Oakley fans learning more about HD Polarized lenses. The worlds best are trying to qualify for the Top 40 and an invite to the remaining 4 events and a chance for the King and Queen of Wake titles.
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The Rolling O Lab A.M.G. Tour
The Rolling O Lab A.M.G. retail tour or Alabama, Mississippi, and Georgia tour started out great, on a beautiful day right across the street from the beach.
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Sunglasses at Night: Vegas
Oakley and the Art Institute of Las Vegas got together for the second leg of the Sunglasses at Night Art Tour.
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Sneak Peek: C100 Artist Series Oakley Jupiter
Start young. Set the bar high. Design.
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"Beyond Limits" World Premiere
Last Saturday, Oakley opened its headquarters to the public for the world premiere of a documentary that defies the realm of possibility. Through an incredible story of determination, “Beyond Limits” challenges the audience to disregard conventional limits to pursue one’s loftiest dreams.
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Caught Inside With Roxy Louw
Roxy Louw may be a model for Oakley, but don’t discredit her surfing skills. The South African babe has been hitting the water since she was a kid and once rescued some guys who got caught too far out in the waves. Help us Roxy we’re drowning…
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Terminator Salvation
Terminator Salvation debuts.
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Commit™ - Women's Sport Performance Sunglass Debuts
By reinventing everything the world knows about comfort, fit and style – with the kind of bold beauty that celebrates the power and grace of the female form – Commit™ leaves nothing to chance.
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Sunglasses at Night: Seattle
Oakley’s first annual Sunglasses at Night tour kicked off at the Art Institute of Seattle on Wednesday night, where an eclectic group of students, artists and art lovers gathered in the spirit of creative design, friendly competition and grassroots collaboration.
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Game Seven Madness Oakley Style!
When you think of Oakley, hockey may not be the first sport that comes to mind, but think again. With over 100 players in the NHL wearing Oakley hockey shields, the brands presence on the ice has been second to none. Then throw in the fact that Oakley is known for it’s superior protection and vision and you have a winning story to tell any Oakley consumer / fan.
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Gretchen Bleiler Brings Her Collection to NYC
Oakley’s Gretchen Bleiler is in New York this week, showing off her new Oakley collection to magazines like Vogue…
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Rolling O Visits Southern California College of Optometry
This past weekend Oakley’s Rolling O made some noise as they instructed over 150 of the schools Doctors of Optometry, Optometric interns and professional support staff.
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Rolling O Lab Meets Up With Hibbetts Sporting Goods
As spring sports get underway around the country, the managers from Hibbetts Sporting Goods locations across the south are invited to Birmingham, AL to get a preview of all the upcoming gear. While most vendors were simply setting up booths at the convention center, Chris Nelson thought it would be a good idea to call in the heavy artillery for support.
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The Rolling O Lab Hits the Maritimes
A rare alignment of planets and schedules had the largest of their rolling labs stopping for coffee at St. Stephen. Two murdered-out Freightliners soon hit the Trans-Canada; one pulling the O lab-a trailer full of eyewear testing equipment, and the other pulling the O lounge, which was complete with beaucoup flat-screens, a mad system and of course, a keg.
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2009 Carolina Pro/Am
It’s that time of year again, the first Oakley Pro/Am for 2009 kicked off in rare form at the Pinehurst No. 6 under perfect skies for over a hundred smiling golfers. The forecast had called for thundershowers throughout the day, but the weather would hold off for Ty Stout and company.
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Pinehurst Night of Fun
To mix things up this year, Ty Stout and Rob Bankoski put together an Endless O Lab Tour stop for the non-golfers the night before the Carolina Pro/Am. There are many great accounts in the greater Pinehurst area of North Carolina that love the brand and were eager to learn more about HDO.
